I'm a senior marketing leader with roughly a decade of experience across B2B services, consumer technology, and DTC.Today I lead a cross-functional team of eight at Fulcrum Digital, where I own strategic partnerships, growth marketing, events, and AI enablement.
The through-line across every role I've held is this: I build things that work. Real revenue, real programs, real teams. I'm most useful when a company needs someone who can own a marketing function end-to-end, or when the leverage is in bringing AI in as a genuine capability rather than a talking point.
My foundation is in marketing research. Early in my career I worked in consulting, running large research projects that informed target audience definition and go-to-market strategy. The biggest growth spurt of my career came at Impact Marketing, where I ran full research campaigns end to end: primary research through surveys and interviews, both quantitative and qualitative, then synthesis, insight gathering, and application. From there I would translate those findings into a yearly marketing strategy that I presented directly to clients, then partnered with the agency's post-sales team to put into action. I consulted with small and mid-sized businesses in hyper-growth phases, helping them find and close the gaps that open up when a company scales fast.
If there's one thing I'm known for, it's building the relationships that make hard things possible, inside an organization and out. At Fulcrum, I inherited two teams that had a history of friction, and a flagship website that had been stalled in the balance for nearly a year because of it. Rather than route around the problem, I worked to rebuild trust between them: getting people talking, aligning them on a shared goal, and turning a tense dynamic into a working partnership. The website that had been stuck for a year finally shipped, and those teams have kept working well together since. That's the throughline in how I operate: real revenue, real programs, and teams that actually want to deliver together.
